Draw your future: How visual thinking drives success for individuals and organizations
What if the secret to success wasn’t in just words, but in pictures? Imagine if sketching your ideas could bring them to life—making them more tangible, achievable, and inspiring.
In an insightful episode of Think Deeply, Speak Simply, Prezent CEO Rajat Mishra sat down with visual thinking expert Patti Dobrowolski, author of The Non-Obvious Guide to Drawing Your Future, to explore how visuals can transform communication, problem-solving, and goal-setting.
Whether you want to influence, sell, or inspire, this episode is packed with insights on how drawing your future—literally—could be the game-changer you need.
Key takeaways
- Thinking in pictures makes ideas clearer and stick longer. Our brains process visuals faster than text, making them a powerful tool for communication.
- You don’t need to be an artist to use visual thinking. Patti emphasizes that even simple sketches and stick figures can help express ideas effectively.
- Drawing your future increases your chance of success by 42%. When you sketch your goals, they become more tangible, helping you take action.
- Follow the “three bold steps” framework. Take one bold step that pushes you, one tactical step that’s practical, and one mindset shift to align with your vision.
- Storytelling with visuals makes ideas unforgettable. Define the problem, illustrate the solution, and create a vivid picture of success to engage your audience.
- Make sketching a habit. Carry a notebook, use black for main ideas, and practice breaking down complex thoughts into simple visuals.
- Teams benefit from drawing too. Sketching during meetings improves alignment, sparks creative problem-solving, and speeds up decision-making.
Here’s a closer look at what this episode covered:
Why visual thinking is more powerful than words - and how it elevates business storytelling
We process images 60,000 times faster than text. Our brains don’t just hear stories—we see them. That’s why visual communication isn’t just about aesthetics; it’s about clarity, emotion, and impact.
Patti explains it best: “Anytime something catches our attention, our brain snaps a picture of it, and those pictures create a story we call reality.”
Every great leader and salesperson is, at their core, a storyteller. But to make a message unforgettable, visuals are key. As Patti suggests:
- Start with the problem—what challenge does your audience struggle with? Define it clearly so they immediately relate to it.
- Then, paint a picture of success—help them visualize an ideal future where the problem is solved. A clear, vivid image of success makes your message more compelling.
- Finally, illustrate the solution—show the journey from the current struggle to the desired outcome.
“If you grab a marker and draw on a whiteboard, you instantly establish yourself as the smartest person in the room,” Patti says. Visual storytelling simplifies complexity, enhances retention, and creates alignment. Instead of long explanations, a single drawing can provide instant clarity, making your message not just heard, but seen—and remembered.
How you can use visual thinking to boost your chances of success by 42%
Studies show that visualizing your future helps bridge the gap between where you are and where you want to be. According to research by UCLA’s Hal Hirschfield, drawing your future increases your chances of success by 42%.
Patti’s framework is simple but effective:
- Draw where you are now – Capture your current reality, including challenges.
- Draw where you want to be – Visualize your ideal future in detail.
- Identify three bold steps – What actions will bridge the gap between the two?
One of the hardest parts? Figuring out those bold steps. Patti explains: “It’s easy to imagine success. The hard part is rolling up your sleeves and taking action.” Her formula:
- One bold step – A move that feels slightly intimidating but necessary.
- One tactical step – A practical and actionable change you can start immediately.
- One mindset shift – A new way of thinking that aligns with your future vision.
This structured approach transforms abstract goals into a roadmap you can follow. Instead of vague aspirations, you have a concrete plan to work toward, making it easier to take consistent action.
If your first reaction to all this is, “But I can’t draw!”, you’re not alone. Most of us hesitate to pick up a pen because we think drawing is only for artists. But Patti debunks this idea: “We’re not drawing to be artists—we’re drawing to communicate ideas.”
Her advice? Start with simple shapes. Everything is built from squares, circles, and lines. Even stick figures work. What matters is expressing ideas, not creating masterpieces.
Building your visual thinking skills
Patti shares some simple ways to get started with visual thinking:
Carry a sketchpad – Keep a dedicated notebook for sketching out ideas, mapping workflows, and capturing inspiration as it strikes.
Use colors strategically – Use black for the main ideas and structure, while incorporating other colors to highlight key points and improve clarity.
Break ideas into simple visuals – Everything starts with basic shapes. Convert abstract concepts into diagrams to make them easier to grasp.
Practice daily observation – Sketch everyday objects, meetings, or thoughts. The more you draw, the sharper your visual thinking becomes.
“The key is consistency. When you make visual thinking a habit, your ability to communicate ideas clearly will grow exponentially,” says Patti. It’s all about building confidence in your ability to visually express ideas and embracing the process rather than aiming for perfection.
How teams and organizations can use visual thinking
Patti emphasizes that visual thinking is just as crucial for teams as it is for individuals. Organizations that embrace it can foster stronger collaboration and alignment.
One strategy? Bring in a visual facilitator to capture ideas during key meetings. Patti recalls working with a Fortune 100 company, sketching AI concepts live. The leader’s reaction? “That’s going in my office—now I can communicate everything I need.”
Patti suggests that in meetings, a simple act of drawing can enhance engagement and comprehension. When complex ideas are being discussed, sketching them out allows teams to see connections and make decisions faster. Even rough visuals can make a difference in brainstorming sessions and strategic discussions.
These small changes can lead to stronger collaboration, clearer communication, and more innovative thinking. Teams that embrace visual thinking often experience fewer misunderstandings and faster alignment on key objectives.
Final thoughts: take action and visualize your success
As Patti emphasizes 'Your ideas deserve to be seen. The moment you start sketching them out, you’ll find clarity, direction, and momentum. The more you practice, the more confident you’ll become.' Visual thinking is not about artistry—it’s about taking action and making ideas real.
Want more insights like this? Our podcasts are easily accessible on our YouTube channel. You can also listen on the go via Spotify and Apple Podcasts.
And don’t forget to tune in to the next episode of Think Deeply, Speak Simply—where we explore more strategies for mastering communication.
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