Story Builder made simple: Build powerful business presentation storylines

Storytelling in business isn’t optional anymore — it’s essential. It’s what makes your message memorable and motivates your audience to take action. Whether you're pitching to an investor, closing a deal, or aligning your team around a key initiative, a strong narrative helps turn raw data into clear decisions and bold ideas into real outcomes.

The challenge? Storytelling takes time.

Crafting an effective, story-driven presentation is easier said than done. Most professionals aren’t trained to structure content in a way that is both impactful and efficient. It’s not just about adding anecdotes. It’s about building a clear, compelling narrative that resonates with your audience and moves them to act.

And that takes time. Hours are often spent piecing together slides, formatting layouts, hunting for visuals, and ensuring brand consistency, only to end up with a deck that still doesn’t land the way it should.

That’s where Story Builder comes in.

Built to streamline the storytelling process, Story Builder takes the guesswork out of presentation storytelling. It helps you build persuasive, audience-ready presentations faster, so you can focus on what really matters: your message.

How does Prezent help build compelling business stories with Story Builder?

Building a business presentation that grabs attention and drives results doesn’t have to be complicated, and you don’t need to spend hours on it.

Instead of figuring out what to say and how to say it, Story Builder gives you access to commonly used enterprise storylines, ranging from Brand Plans to Quarterly Business Reviews. Built to help teams tell compelling stories without starting from scratch. It helps you craft structured, audience-first narratives with ease. It provides access to more than 1,000 storylines, each designed by experts and tailored to different business scenarios. You also have the flexibility to adapt and shape the structure to fit your message and goals.

The result? A compelling presentation that’s easy to create and even easier for your audience to follow—all in just a few clicks.

How it works: Create standout presentations with Story Builder

Creating a presentation that makes an impact doesn’t have to start from a blank slide. Story Builder provides a streamlined, step-by-step experience to help you organize your thoughts, align with your audience, and build a persuasive narrative in minutes.

Here's how it works:

Step 1: Set the foundation

Start by establishing the key details for your presentation. This is your starting point, and answering these three questions will keep your narrative focused from the start:

• What’s the name of your presentation?
  Choose a title that clearly reflects your message and intent.
• Who’s your primary audience?
  Identifying your key stakeholders helps shape the tone, depth, and relevance of your content.
• Which storyline best fits your message?
  Select a template from a library of professionally designed storylines—each structured to guide your audience through your message logically and persuasively. These ready-made options give you a strong starting point, so you can focus on what matters most: your ideas.

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Step 2: Customize your storyline

Not every template is a perfect fit—but that’s where customization comes in.

You can easily adjust the story structure to align with your unique presentation goals. Here’s how:

• Rename sections to reflect your content more accurately.
• Remove anything unnecessary that doesn’t serve your narrative.
• Add new sections from the gallery to fill gaps or emphasize key ideas.

Whether you want to refine an existing structure or create something entirely new, Story Builder offers complete flexibility.

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Step 3: Expand with relevant sections

You can also add entire sections from our extensive library of business-ready content. Just search for what you need, drag it into your storyline, and it’s ready to go. Whether you need to present a growth strategy, show competitive analysis, or explain a transformation plan, we’ve got it covered.

You can include up to five sections per storyline to keep your message sharp, structured, and easy to follow.

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With Story Builder, you're not just creating slides—you're building presentations that move your message forward.
We understand that last-minute edits and team collaboration are part of the process. That’s why Story Builder is designed for flexibility. Even after finalizing a storyline, you can easily update slides to keep everything aligned.

Managing and sharing your presentations is just as simple. Share your storylines with your team, customize access settings, and keep everyone on the same page—from first draft to final delivery.

With smart structures, seamless collaboration, and business-ready content, Story Builder helps you create polished, impactful presentations quickly and effortlessly.

Ready to elevate your business storytelling? Try Story Builder with a free trial or schedule a quick demo to see it in action.