Best AI sales tools: Top 7 AI sales assistant software for 2025

If you are a sales leader, you know the grind all too well. Your team spends hours building presentations, personalizing outreach for every prospect, and chasing follow-ups. It’s exhausting, and it often leads to missed opportunities and lost deals.

This is more than just a productivity issue. In the current B2B market, relying on manual processes makes it easy to fall behind competitors who are already using AI tools to work smarter and close faster. Every missed follow-up or generic pitch is not just lost time; it’s lost revenue.

One solution? AI sales assistants that transform how your team operates. With intelligent automation, data-backed insights, and personalized engagement at scale, your sales team can focus less on busywork and more on driving results. 

Below, we dive into the seven best AI sales tools in 2025 to help you revolutionize your process and boost close rates.

Can AI tools replace sales professionals?

AI sales tools are platforms that use artificial intelligence to automate, optimize, and personalize almost every stage of the sales process. They have become essential for B2B and enterprise sales teams that want to stay competitive, close deals faster, and deliver highly personalized experiences at scale.

Despite the common belief that AI assistants might replace salespeople, the reality is very different. Instead, these AI tools can act as powerful assistants that take care of routine tasks, so sales professionals can focus on building relationships, understanding customer needs, and closing deals.

Medtronic’s experience offers a compelling example of this synergy between AI and sales professionals. Drew Logan, Commercial Leader at Medtronic, emphasizes that successful AI adoption in sales is not about more dashboards, but about visionary leadership and staying true to human priorities. Medtronic uses AI-powered sales solutions for CRM automation, lead scoring, and even advanced medical tools, yet the role of the human seller remains crucial. As Drew aptly puts it: 

“AI has been designed to augment humanity, not replace it... The intent here is not to replace you. It’s to make us better.”

This people-first approach shows that AI works best as a partner, taking over repetitive tasks so sales reps can focus on what they do best: building meaningful relationships and delivering value to customers. By supporting sales professionals in this way, AI delivers meaningful benefits, including:

• Streamlined presentations
• Personalized communication
• Increased productivity
• Automated repetitive tasks
• Accurate sales forecasting

The best AI sales tools for 2025

Here’s a side-by-side look at seven top AI sales tools for 2025. Each solution is built to solve specific sales challenges like pipeline management, personalized outreach, call insights and sales automation. 

1. Prezent: Best AI-powered platform for sales presentations 

Prezent is a powerful enterprise-grade AI platform designed to help sales teams create on-brand, hyper-personalized, and context-rich presentations in minutes.

It combines smart content generation with contextual intelligence to produce sales decks that not only stay on-brand but also adapt to specific industries, functions, and audiences.

One of its standout AI features, Communication Fingerprint, analyzes audience preferences, styles, and needs to instantly customize presentations for the chosen audience. This solves one of the biggest challenges in personalization at scale.

Key features: 

• Automatic slide creation with simple prompts
• 35,000+ expert-designed, on-brand slides
• 1,000+ business storylines for logical, guided storytelling
• One-click executive summary creation
• 100% brand compliance across all decks
• Instantly tailor presentations for different audiences without starting over
• On-demand learning modules for better communication
• Real-time collaboration and expert overnight presentation support

Pricing: 

Plans are tailored to fit your team’s size and needs, with options including Lite, Standard, Premium, and Pro.

Common sales use cases:

• Quickly create audience-tailored presentations with simple prompts
• Convert existing pitch materials into branded, consistent presentations for different audiences without recreating them

Why we recommend it:

Prezent turns one of the biggest time drains in sales (building presentations) into a major competitive advantage. It helps teams deliver industry-aligned, personalized, and brand-consistent decks while saving up to 90% of the time usually spent on slide creation. 

For teams that want to focus more on strategy and less on slides, Prezent is a must-have. Explore Prezent using your free trial or schedule a demo today.

2. Crystal: Best for personalized communication based on buyer personality

Crystal is an AI-powered personality insights platform that helps personalize outreach for every prospect. By understanding how buyers prefer to communicate, sales reps can engage more effectively and close more deals.

Crystal analyzes public data, such as LinkedIn profiles, to create accurate personality profiles. It then provides real-time communication tips, helping reps craft personalized messages in every email, call, or pitch to resonate with each buyer.

Key features:

• AI-generated personality profiles and messaging tips 
• Tailored communication advice for each stage of the sales process
• Integrations with Salesforce, HubSpot, Gmail, Outlook, LinkedIn, Zoom, and more
• Playbooks for outreach, pitching, and closing strategies
• Behavioral predictions to improve buyer engagement

Pricing:

Crystal has a free plan for basic insights, a $49/month Premium plan with 200 profiles/year, and custom pricing for unlimited enterprise use.

Common sales use cases:

• Personalizing cold email outreach for key accounts based on behavioral insights
• Training sales teams to adapt messaging for higher conversion rates

Why we recommend it:

Crystal is a standout sales enablement AI solution for connecting authentically with prospects. Its AI-powered personality analysis takes the guesswork out of communication, helping reps craft messages that truly resonate and increasing their chances of success at every stage of the sales funnel.

3. HubSpot Sales Hub: Best for all-in-one AI-powered CRM and automation

HubSpot Sales Hub is an AI-powered CRM and automation suite designed for growing sales teams that want to streamline their pipeline, automate workflows, and close deals faster.

HubSpot adds efficiency to the sales process by automating various steps like lead generation, outreach, coaching, forecasting, and reporting. This is an all-in-one, user-friendly platform that grows with your business.

Key features:

• Unified Smart CRM with real-time contact and deal management
• AI-assisted outreach, lead qualification, and call transcript analysis
• Automated workflows for tasks, deal stage progression, and lead rotation
• Built-in scheduling, quoting, payments, and conversation intelligence
• Seamless integrations with marketing and operations tools

Pricing:

HubSpot Sales Hub offers a free CRM, with paid plans starting at $20/month per seat and increasing based on team size and feature requirements.

Common sales use cases:

• Automating pipeline management and repetitive sales tasks
• Using AI-powered coaching and analytics to improve productivity and win rates

Why we recommend it:

HubSpot is one of the best options for teams that want a flexible, all-in-one AI-powered sales platform. Its ease of use, powerful automation, and tiered pricing make it a great fit for companies of all sizes.

4. Databox: Best for real-time AI sales analytics and dashboards

Databox is an AI-powered analytics and dashboard platform that helps sales teams centralize, visualize, and act on data from multiple sources.

This user-friendly platform streamlines data and reporting by aggregating data in real time. It helps you build custom dashboards, forecast outcomes, and track performance with AI-powered insights.

Key features:

• Drag-and-drop dashboard builder with 60+ integrations (HubSpot, Salesforce, Google Analytics, and more)
• AI-driven forecasting and custom metrics
• Real-time and historical performance tracking
• Automated performance goals and notifications

Pricing:

Databox offers a 14-day free trial. Paid plans start at $159/month and scale with advanced features, AI analytics, and team size.

Common sales use cases:

• Visualizing sales performance and pipeline health in real time
• Forecasting revenue, tracking conversion rates, and managing sales targets

Why we recommend it:

Databox is a perfect AI-powered sales automation tool for sales leaders who need quick, actionable insights without waiting on analysts. Its flexible dashboards, strong integrations, and AI forecasting make teams more data-driven and proactive.

5. Gong.io: Best for AI-driven sales intelligence and coaching

Gong.io is a revenue intelligence platform that uses AI to record, transcribe, and analyze every sales call, demo, and sales meeting. It delivers actionable insights that help teams improve win rates and coach reps more effectively.

This tool turns every conversation into data, surfacing deal risks, key moments, and winning behaviors so managers can coach reps and forecast more accurately.

Key features:

• Records and analyzes all calls, emails, and meetings
• AI-powered summaries, objection trackers, and competitor mentions
• Deal board for pipeline visibility and proactive risk alerts
• Sentiment and trend analytics for sales engagement

Pricing:

Gong.io follows a subscription model with per-user pricing that scales with team size. It starts at $1,600 per user per year for teams with up to 49 seats, with lower rates available for larger teams.

Common sales use cases:

• Improving win rates with conversation analytics and best-practice coaching
• Identifying early risks and bottlenecks in the pipeline

Why we recommend it:

Gong is a game-changer for teams that want data-driven coaching and deal insights. Its AI-powered conversation intelligence saves time, improves rep performance, and drives more consistent results.

6. DialpadAI: Best for AI-powered sales calls and real-time coaching

Dialpad is an AI-enabled sales dialer with real-time transcription, sentiment analysis, and instant coaching tips. It helps teams make more effective calls while reducing time spent on admin tasks. DialpadAI automates manual tasks, giving managers visibility into calls and helping reps deliver better customer interactions.

Key features:

• Real-time transcription and smart call summaries
• Sentiment analysis and keyword tracking
• Instant AI coaching tips during live calls
• CRM, SMS, and voice integration
• Built-in analytics and reporting

Pricing:

DialpadAI starts at $15/user/month, with custom pricing for advanced and enterprise features.

Common sales use cases:

• High-volume outbound prospecting with live coaching and compliance
• Automates note-taking and enables real-time coaching

Why we recommend it:

DialpadAI helps make your sales calls more efficient and focused. With AI-powered summaries and real-time prompts, your reps can concentrate on closing deals while the platform handles the note-taking and insights.

7. Salesforce Sales Cloud: Best for enterprise-level CRM and AI sales enablement

Salesforce Sales Cloud, powered by Einstein AI, is one of the most advanced CRM platforms for enterprise sales teams. It combines deep CRM capabilities with AI-driven insights, forecasting, and automation.

Sales Cloud centralizes all contacts, deal stages, and activities, while Einstein AI predicts deal outcomes and automates next steps. This adds efficiency to the enterprise sales team, helping them improve conversions and manage complex pipelines more effectively.

Key features:

• AI-powered lead scoring, forecasting, and pipeline analytics
• Automated workflows, guided selling, and conversation insights
• Robust CRM functionality for contact, deal, and opportunity management
• Native integrations with Slack, Tableau, and 7,000+ apps

Pricing:

Salesforce Sales Cloud starts at $25 per user each month, with the Enterprise plan priced at $165 per user. Higher-tier plans are also available with more advanced features and AI tools.

Common sales use cases:

• Managing complex enterprise sales processes end-to-end
• Automating pipeline tracking, forecasting, and win/loss analysis

Why we recommend it:

Salesforce Sales Cloud is the gold standard for enterprise sales automation. Its AI-powered tools help large teams forecast more accurately, automate sales workflows, and manage complex deals at scale.

Smarter takeaways for your sales team

AI tools in sales aren’t just a trend; it’s a fundamental shift in how modern sales teams operate. Among the top solutions, Prezent stands out as a specialized AI-powered sales assistant focused on the most critical moment in the sales process: the sales presentation. 

Apart from utilizing AI to improve productivity, Prezent helps sales reps turn complex ideas into tailored messages that resonate with prospects. It’s one of the few tools designed to help sales teams create high-impact content quickly, all while staying aligned with brand guidelines and business objectives.

If you are a sales leader looking to improve sales engagement, shorten sales cycles, or enhance collaboration between sales and marketing teams, Prezent is the tool designed for sales success in 2025 and beyond. Schedule a demo today to see how leading sales teams are using Prezent’s AI capabilities to close deals faster, boost productivity, and stay ahead in a competitive market. 

Prefer to explore on your own? Start your 14-day free trial and experience Prezent at your own pace.