9 best AI marketing tools to use in 2025

As a marketer today, you're expected to produce personalized content at scale, keep messaging consistent across channels, stay agile in a fast-changing market, and somehow do it all without burning out your team (or yourself).

The reality? Manual workflows can’t keep up. Creating high-quality assets from scratch, managing endless revisions, and coordinating across tools and teams isn’t just exhausting—it’s unsustainable.

That’s where AI marketing tools step in. These tools aren’t just trendy. They’re essential for teams that want to move fast without sacrificing quality. From drafting content and repurposing assets to automating repetitive tasks, the right AI tools help you reclaim time, boost impact, and focus on strategy.

In this post, we’ve curated nine of the best AI marketing tools to use in 2025. Whether you’re building presentations, writing SEO-optimized blog posts, managing social media, or launching multi-channel campaigns, these tools will help you work smarter and scale faster.

Benefits of AI tech in marketing

As you might have guessed, AI marketing tools harness the power of artificial intelligence to automate tasks, analyze data, and create personalized content at scale. And in today’s fast-moving market, they’re no longer a nice-to-have. They’re how modern marketers keep up with growing demands—without adding more to their plates.

Here’s why integrating AI into marketing is a great idea: 

• Helps improve personalization and deliver content your audience actually wants, when they want it. 
• Makes it easier to scale campaigns without expanding your team.
• Optimizes content in real time based on what’s working (and what’s not).
• Cuts costs by reducing manual work and increasing efficiency.
• Automates repetitive tasks so your team can focus on strategy, not setup.

The 9 best AI marketing tools

AI marketing tools for content creation

From catchy ad copy to engaging presentations, these AI tools help marketers build presentations, stay on-brand, and scale content efficiently. 

1. Prezent

Prezent is an AI-powered marketing presentation software solution that helps teams create polished, professional decks quickly and gives them the power to present information in a way that’s more impactful. It’s built to solve the headaches marketers know too well: clunky formatting, inconsistent branding, and time-consuming design work. With Prezent, you don’t need to choose between speed and quality; you get both.

Astrid is Prezent’s contextual intelligence engine which forms the core of the platform. Astrid takes your content (whether it’s a rough outline or a full draft) and transforms it into a ready-to-present, professional deck tailored to your brand and your audience.

Why marketing teams love Prezent:

• AI-powered personalization tailors each deck to your audience, so your message always hits home. 
• Access to 35,000+ slide templates and 1,000+ pre-built storylines designed for speed and consistency.
• Built-in tools that make it easy to create charts, graphs, and other data visuals that bring your story to life.
• Ability to easily maintain brand consistency by uploading brand guidelines and assets directly.
• Real-time collaboration lets teams share, review, and fine-tune presentations smoothly.
• Expert services that combine overnight deck creation, high-stakes presentation support, and communication workshops.

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Common use cases:

• Custom proposals for new campaigns, product launches, or client pitches.
• Presentations for updates to the Board of Directors and executive reporting.
• Reports for quarterly review and budget overview.
• Competitive landscape analysis decks. 
• GTM strategy and marketing strategy plans. 

Why we recommend it: 

Prezent stands out because it solves a big marketing headache: building personalized, on-brand presentations quickly—sometimes even overnight —quickly. Whether you're prepping for a Quarterly Review, Product Launch Plan, or All-Hands meeting, Prezent helps you deliver clear, high-impact presentations every time. Prezent's AI makes sure these presentations aren't just beautiful and on-brand, but also personalized for the target audience. 

Schedule a demo to see how Prezent can help your team.

2. Surfer SEO

Surfer SEO is an AI-powered tool that analyzes top-performing pages and offers data-driven recommendations to help marketers create content that ranks higher in search results. It tells you what to write, how long it should be, and what keywords to use. 

• Gives you live feedback on your content's SEO performance as you write. 
• Suggests keywords, headings, and structure based on competitor research.
• Audits existing content, giving you clear steps to improve its ranking.
• Helps you with keywords research.
• Can generate AI drafts of articles based on your keywords and outlines.

Common use cases:

• Blog post optimization
• SEO-friendly landing page creation 

Why we recommend it: 

If your marketing team wants to ace the SEO game, Surfer SEO is perfect. It takes the guesswork out of creating SEO content, letting you produce content that's not just engaging but also SEO-optimized.

3. Copy.ai

Copy.ai is an AI writing assistant that helps marketers churn out high-quality copy for all marketing needs. From blog post outlines and social media captions to ad copy and email subject lines, Copy.ai can do it all. 

• Creates AI-powered original and creative copy for almost any marketing need.
• Allows you to define your brand's voice so all generated content sounds just like you.
• Helps streamline your content creation by generating many ideas and variations instantly.

Common use cases:

• Social media caption generation
• Ad campaign options

Why we recommend it: 

Copy.ai can speed up content generation for your team without sacrificing quality. If you're managing lots of campaigns or platforms, it can save a lot of time and money while keeping your brand voice intact.

AI marketing tools for automation

These AI tools take care of the repetitive stuff, so your team can focus on strategy. 

4. Salesforce

Salesforce Marketing Cloud is a powerful platform that gives you all the tools for marketing automation, managing customer journeys, email marketing, social media marketing, advertising, and data analytics. Its Einstein AI can help marketers understand customer behavior through audience research, personalize interactions across different channels, and automate big, complex campaigns.

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• Unifies customer data from different places, giving you a complete picture of each customer.
• Helps you design and automate personalized customer journeys across email, mobile, social, and web.
• Uses AI to give you smart insights and suggestions.
• Automates B2B lead nurturing, scoring, and alignment with sales teams. 

Common use cases:

• Automating customer onboarding workflows with personalized email series 
• Cross-channel campaign management 

Why we recommend it: 

Salesforce is perfect for big organizations that need a super sophisticated, integrated platform to handle huge amounts of customer data and run highly personalized, multi-channel marketing. 

5. Zapier

Zapier connects all your favorite marketing tools and automates repetitive tasks between them—no coding needed. It lets marketers create automated workflows (called Zaps) between over 7,000 web apps. This means you can automate everything from capturing leads to syncing data. 

• Create complex workflows with several actions triggered by one event.
• App integrations that connect a huge number of marketing, sales, and productivity tools.
• Offers AI-driven features for customizing Zaps, and fixing problems.

Common use cases:

• Lead capture and CRM syncing with automated email follow-ups and rep assignment
• Streamlined content distribution across social media and internal channels

Why we recommend it: 

Zapier can connect all your marketing tools to automate information transfer and trigger actions. This cuts down on manual work, reduces errors, and makes sure all your marketing systems work perfectly together.

AI tools for digital marketing

These AI tools help you run smarter campaigns, personalize messaging, and track performance.

6. HubSpot

HubSpot brings your marketing, sales, and CRM together in one AI-powered platform. The Marketing Hub helps businesses attract, engage, and delight customers with tools for email marketing, landing pages, SEO, blogging, social media management, and analytics.

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• Create professional emails easily, personalize content with AI, and automate follow-ups.
• Comes with built-in SEO recommendations and AI help for content optimization.
• Connect your ad accounts to track your ad campaigns and optimize them.

Common use cases:

• Inbound marketing funnel management
• Automated email workflows and personalized content delivery based on lead behavior

Why we recommend it:

HubSpot is great for businesses that want one unified platform for all their digital marketing efforts. For teams looking to centralize their marketing and use AI for greater efficiency and personalization, HubSpot offers a powerful and scalable solution.

7. Tidio

Tidio uses chatbots and live chat to help you talk to website visitors and turn them into leads. Its AI-powered Lyro AI agent automatically answers common questions and handles routine tasks. 

• Its Lyro AI Agent gives instant answers to common customer questions, trained on your knowledge base.
• Live chat allows human agents to jump in for more complex questions, offering real-time help.
• Connects chat interactions with email campaigns to nurture leads and follow up effectively.

Common use cases:

• 24/7 customer support with instant answers to common questions
• Lead qualification and contact capture 

Why we recommend it:

Tidio can boost website engagement and customer service using AI-powered chat while reducing the workload for human support teams. It also makes the customer experience better.

AI tools for social media marketing

From scheduling content and analyzing audiences to tracking performance and boosting engagement, AI tools for social media management help businesses manage their social presence more effectively.

8. Sprout Social

Sprout Social is an all-in-one platform for planning, publishing, and analyzing social media content. It helps teams engage audiences, track performance, and gain AI-powered insights like optimal posting times and sentiment analysis.

• Smart inbox puts all your social media messages and mentions in one place for easy engagement.
• Plan, organize, and schedule content across multiple social profiles with AI suggesting the best times to send.
• Monitor conversations, track trends, and analyze what people are saying about your brand, competitors, and industry with social listening.
• Provides detailed analytics reports on your social media performance, audience demographics, and how effective your campaigns are.

Common use cases:

• Centralized management of multiple social media platforms
• Competitive monitoring through social listening

Why we recommend it: 

Sprout Social is a great social media management tool with its comprehensive features that let digital marketers not only handle their daily social tasks but also get a deeper understanding of their audience and the wider social world. 

9. Predis.ai

Predis.ai is an AI-powered platform designed to make creating eye-catching social media visuals a breeze. It helps you generate fresh content ideas, create stunning images and videos, and even analyze what your competitors are doing well. 

• AI visual generation for engaging images and videos for social media.
• Helps brainstorm fresh content ideas for posts.
• Analyzes competitors to tell you what's working for others in your industry.
• Gives you performance predictions for your content.

Common use cases:

• Diverse visual content for social media ads 
• Competitive analysis of visual trends

Why we recommend it:

Its AI capabilities simplify the creative process, allowing you to generate diverse visual content rapidly. Plus, its competitive analysis feature gives you an edge by showing you what's working for others in your industry.

Enhance your marketing operations with Prezent

The right AI tools can completely change how your marketing team works. From saving time to scaling efforts to personalizing content, AI helps you get more done, without burning out your team.

Out of all the tools out there, Prezent is a standout. If you want to make fast, on-brand presentations that connect with your audience, Prezent is the tool for you.

Ready to completely change your marketing presentations and make your team way more productive?

Schedule a demo today and see what Prezent can do for you!‍