blog
September 27, 2022
Jessica Cara

Collaborative communication is key to business success

Collaborative communication—seamlessly sharing ideas and exchanging information to achieve a collective goal—should be the standard.
“Alone we can do so little, together we can do so much.”
– Helen Keller, American author and activist

Collaboration has also become essential in the workplace as cloud-based web platforms—like Zoom, Slack, and Google Drive—saw a 44% increase in use by workers since 2019. Leaders in the tech software space aren’t turning a blind eye to this booming trend. The creative software giant, Adobe, acquired the collaborative design tool, Figma, for $20 billion.

Image source
“The combination of Adobe and Figma is transformational and will accelerate our vision for collaborative creativity.”
– Shantanu Narayen, Adobe CEO and Chairman

Formerly rivals in the creative cloud space, this new merger between Adobe and Figma proves what’s now known as the key to business success: collaboration.

But what does collaboration need to survive and thrive? Communication.

Collaborative communication—seamlessly sharing ideas and exchanging information in order to achieve a collective goal—should be the standard for all workplaces, especially as more people continue to telework after the COVID-19 pandemic.

Why collaborative communication works ⬇️

  • Streamlines work processes by creating open channels of back-and-forth dialogue
  • Promotes empowerment and trust in employees
  • Fosters innovation by opening problems up to new ideas and solutions
  • Leads to a happier work environment for everyone

Here’s how you can build a culture of collaborative communication in your workplace:

✔️ Be empathetic and listen actively. Empathy can inspire more motivated employees and is necessary to build meaningful and authentic relationships. By taking a step back and listening to others, you’re more likely to create a culture of information sharing and engagement.

✔️ Hold regular meetings and check-ins. Invest time in fostering a collaborative communication culture by holding regular meetings, either weekly or even daily, to ensure teams have the space to work and communicate together. These meetings can be brief but their impact helps avoid miscommunication and ensures everyone has the information they need to succeed.

✔️ Assign roles and communicate expectations. Effective collaborative communication has direction, so be sure roles, deadlines, and next steps are understood by everyone. Even though everyone may be working on separate tasks, the bigger picture—the end goal—remains a focal point for your whole team through collaboration.

✔️ Show gratitude for individual accomplishments. Be sure to celebrate the small, personal victories to show appreciation for your employees and team. A Harvard University and Wharton study found that a manager's simple “Thank you” boosted an employee’s productivity by more than 50%.

✔️ Embrace creative conflict. By creating a safe collaboration space, you’re allowing your team to respectfully disagree, listen, compromise, and find better solutions. Moments of creative conflict should be seen as a great accomplishment as they only happen when teammates feel trusted and able to be heard.

✔️ Normalize constructive feedback practices. Build an open work environment where voicing concerns and giving feedback is desired rather than feared. Feedback promotes continuous learning, and 65% of employees say they’d like to receive more feedback, so feedback should be seen as an opportunity to learn and gain more knowledge. On top of that, feedback is known to boost confidence, increase motivation, and support personal growth.

GIF source

✔️ Use collaborative platforms. Many technologies exist today that act as central hubs where your communication and collaboration needs can coexist. Messaging apps help track conversations and reduce the need for e-mail. Document sharing platforms make exchanging and editing files secure and seamless. And virtual presentation software—like Prezent—makes it possible for your team to collaborate on business presentations, so you’re always showing up with a polished, personalized, and powerful way to share your ideas.

Want to learn how you can collaborate with Prezent to save your team time and money on business communications? Sign up for our free trial or book a demo today!

Ready to create impactful presentations?

Try for free
No items found.
No items found.

Related resources

BLOG
February 18, 2026
Prezent AI Expands Senior Executive Board with CX Leader Tony Colon
Tony Colon joins Prezent AI’s Senior Executive Board to advance global enterprise adoption and customer-centric AI innovation.
BLOG
Supriya Sarkar
February 16, 2026
Prezent vs Gamma: Which AI presentation tool is best for your business?
Choosing between Prezent vs Gamma? Compare features, pricing, ROI, and brand control to find the right AI presentation tool for your team.
BLOG
Judhajit Sen
February 10, 2026
Best Slideshow Presentation Software in 2026: Tested & Reviewed
Find the best slideshow presentation software for 2026. We tested top presentation apps including PowerPoint, Google Slides, and Prezent AI to create slideshows.
BLOG
Surbhi Dubey
February 10, 2026
Must-Attend Biopharma Conferences of 2026
Discover the top biopharma conferences of 2026, including partnering, oncology, advanced therapies, and AI leadership events like Articulate.
BLOG
Anoob PT
February 6, 2026
Best AI presentation makers in 2026: tested & reviewed
I tested 14 best AI presentation makers with real business decks to assess performance and cache. Learn which deliver reliable results in 2026.
BLOG
Bharti Jain
February 3, 2026
From customer data to QBR decks: Turning quarterly reviews into strategic conversations
Turn customer data into executive-ready QBR decks. Learn how teams streamline QBR creation, scale personalization, and drive strategic conversations.
BLOG
Anoob PT
January 27, 2026
Gamma app review: Pros, cons, pricing & alternatives in 2026
Gamma.app review: First hand review of Gamma App AI presentation tool. Know about Gamma AI features, pricing, alternatives & plans.
BLOG
Anoob PT
January 23, 2026
NotebookLM review: Enterprise guide to Google NotebookLM AI features
NotebookLM review: I reveal the best Google NotebookLM features for business. Turn messy docs into battlecards & presentations with safe, citation-backed AI.
BLOG
Bharti Jain
January 22, 2026
From Publication to Presentation: Making scientific evidence clear, accurate, and easy to share
Learn how scientific teams convert dense publications into accurate, compliant, presentation-ready slides without manual rework or loss of scientific integrity.
BLOG
Supriya Sarkar
January 19, 2026
7 Elements of presentation: Enterprise decks that stick with your audience
Discover the 7 elements of presentation that turn basic slides into decks that persuade. I share the exact system I use to lead the room and drive decisions.
BLOG
Supriya Sarkar
January 16, 2026
12 Best Beautiful.ai alternatives in 2026 for enterprise presentations
Looking for Beautiful.ai alternatives that scale beyond individual slides? This guide reviews the best AI presentation tools for enterprise teams and compares pricing and use cases.
BLOG
Supriya Sarkar
January 16, 2026
Why a Gamma vs Presentations AI comparison falls short for enterprise presentation needs
Gamma vs Presentations AI comparison explained for enterprises. Learn where they fall short and why Prezent stands out.

Transform Enterprise Communication with AI 🚀

Free 14-Day Trial*

Customized On-Boarding*