‍Introduction:

Maurice Garland served as the former Vice President of Sales and Market Access at Global Blood Therapeutics (GBT), a startup biopharmaceutical company based in South San Francisco. Business communication played a crucial role for Maurice’s teams. 

On the one hand, the sales team regularly engaged with customers and healthcare providers. On the other hand, the market access team's communication needs were more complex, often requiring detailed boardroom presentations for interactions with C-suite executives. 

Additionally, routine internal communications, such as business reviews and weekly updates, were vital for keeping both teams organized and informed about the company's progress and goals.

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Challenges:

At GBT, the team encountered challenges like communication gaps, like those faced by many other companies. However, being a startup, the team's primary concerns were the loss of productivity and financial resources due to the following reasons:

• Inconsistent communication methods: Branding teams were creating presentations of higher quality than any other branch from within the organization. The lack of cohesion in presentation quality between each team led to confusion, inconsistency, and inefficiency.
• Time-consuming presentation development: Significant time was spent building and refining presentations, diverting focus from core business activities. Evolving and reformatting older templates was a major time suck. 
• High agency fees: Outsourcing presentation development incurred substantial costs, particularly for a startup with limited resources.

“I spent more time preparing my presentation for my business review than I did in analyzing the data in my market. - Maurice Garland”

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Solution:

Recognizing the need for a streamlined communication solution, Maurice sought out Prezent which helped the team organize technical data and enhance storytelling. By integrating Prezent into their workflow, Maurice's team aimed to establish standardized communication practices, reduce the time spent developing presentations, and minimize reliance on external agencies. 

“To be able to organize technical data and information in a way that tells a story and that is easily understood, is very challenging, so we started using Prezent,” said Garland.

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Prezent's standout features included:

• Self-serve platform: With Prezent's self-serve platform, the team could create professional slides independently, eliminating the need to wait 24-48 hours for assistance.some text
  • “The self-serve model enhanced efficiency even more because now you actually have some preset tools that you can go into and start putting your data into stories.”
• Storyline feature: Prezent's storyline feature empowered the team to create compelling narratives, making it easier to present complex technical information in an impactful way.
• Consistency across communications: Prezent guaranteed consistency in all presentations and business communications, presenting a unified and professional image for the company. This was an enormous change from that of the previous structure where certain teams were more equipped in comparison to others.

“It's not simply that with Prezent we just have some pretty slides. It is far more than that. We now have a communication platform that allows us to tell a story, to share complex information in a way that is easily received, and it comes across with tremendous executive presence.  - Maurice Garland”

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Results:

Prezent enabled the team to effectively communicate the business objectives and progress internally. Additionally, it also helped the team engage a larger target audience in external discussions that led to building a brand name and recognition for GBT—which is crucial for any start-up business looking to establish itself within its respective industry. The implementation of Prezent also brought several other significant benefits:

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• The team was able to share complex information in a compelling manner with the help of a powerful narrative.
• Prezent improved efficiency by streamlining the process of creating presentations. The teams were able to substantially reduce the time spent on business reviews, with productivity increasing by approximately 50%.
• The platform facilitated significant cost savings, particularly in the marketing department, where agency budgets were slashed by 20-25% due to the adoption of Prezent.
• The effectiveness of communication was enhanced, enabling the team to share their business stories more frequently, easily, and with higher quality.

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• 50% Efficiency gain
• 20-25% Reduction in agency cost
• Enhance impact, effectiveness, and consistency in business communication.
• Elevated brand awareness and recognition in the biopharma industry.]

“With Prezent we quickly built a name for ourselves based on how we communicated with our customers, employing a very strong storytelling and executive presence approach. - Maurice Garland”

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