How BridgeBio transformed complex data into clear, high-impact presentations—fast

Facing the challenge of converting complex medical data into compelling visuals under tight deadlines, BridgeBio turned to Prezent's AI-powered platform. Discover how this innovative solution slashed production times, cut costs, and redefined internal communications for a more agile, data-driven medical affairs team.

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When BridgeBio secured FDA approval for a new drug, the medical affairs team faced an immediate challenge: transforming a surge of complex clinical data into clear, high-impact presentations for senior leadership—fast. The traditional process was slow, inconsistent, and heavily reliant on costly external agencies.

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Kristen Binaso, Senior Director of Professional Society Engagement and Educational Partnerships at BridgeBio, needed a solution that could cut through inefficiencies, streamline presentation creation, and deliver polished decks without the usual time and budget constraints.

By using Prezent, the team was able to not only slash presentation creation time but also sidestep the high costs of external agencies.

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"It took me like six hours to create presentations before; now it's perfect in minutes." Kristen Binaso, Senior Director, Professional Society Engagement and Educational Partnerships at BridgeBio

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The challenge: Overcoming data overload and inefficient processes

BridgeBio’s medical affairs team was up against several roadblocks that threatened to slow down critical decision-making:

• A surge in data demand:
  With drug approval came an immediate surge in inquiries and data requests. The team had to quickly translate dense, technical information into digestible, visual presentations.

“A lot of that data has to be put into slides and graphs so that senior leadership can review it quickly.”- Kristen Binaso, Senior Director, Professional Society Engagement and Educational Partnerships at BrideBio

• Cumbersome presentation creation:
  Crafting slide decks that effectively conveyed scientific insights was not only time-consuming but also prone to inconsistencies. The team struggled with tools that forced them to sift through dense, text-heavy content rather than showcasing clear, visual narratives.
• Costly external dependencies:
  Relying on external agencies only made things harder—every project involved a full team, from VPs to project managers, driving up costs and dragging out revisions. The process was slow, expensive, and anything but agile.

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The solution: Simplicity, speed, and smart automation

Prezent’s AI-powered platform addressed each of these challenges head-on. By offering a streamlined process to convert raw data into polished, visually engaging slides, Prezent empowered BridgeBio to pivot swiftly in a high-stakes environment. Key features included:

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• Rapid slide creation: With intuitive “create” functionality and a rich library of customizable templates, team members could assemble decks in minutes—eliminating the traditional, painstaking process.
• Auto-generated content: Prezent’s capability to auto-generate summaries and render complex data into dynamic graphs allowed the team to distill lengthy journal articles and clinical reports into clear, actionable insights.
• Overnight presentation creation: For urgent projects, the Overnight Prezentations service provided fast, high-quality results,  ensuring that critical updates reached decision-makers without delay.
• Tailored templates for medical affairs: Prezent continuously updates its library with industry-specific templates, enabling BridgeBio to maintain brand consistency while conveying data in an engaging, visual manner.

"I feel like I can pick any template, upload pictures, change the graphics—and every time it's like, wow, these slides look great." - Kristen Binaso, Senior Director, Professional Society Engagement and Educational Partnerships at BridgeBio

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The results: Clarity, efficiency, and empowered teams

The impact of switching to Prezent was both immediate and measurable:

• Enhanced visual impact: The ability to effortlessly select templates, upload images, and adjust graphics ensures that every slide looks polished and impactful.
• Accelerated turnaround: By automating many aspects of the presentation process, what once took hours was now accomplished in minutes. This newfound speed has not only improved internal communications but has also bolstered the team’s ability to respond to evolving demands.
• Streamlined workflows and cost savings: The shift away from external agencies—each project formerly involving multiple billable roles—has significantly reduced overhead, allowing BridgeBio to allocate resources more effectively without sacrificing quality.
• Broadened adoption across teams: Initially embraced by medical affairs and publications, Prezent is now being explored by medical science liaisons and training teams alike, with usage reports highlighting high engagement and satisfaction.
• Responsive support: Prezent’s proactive approach, from check-in calls to tailored tutorial videos—has enabled BridgeBio’s team to fully leverage the platform’s capabilities without issues.

"The white-glove service, the immediate responses, and the continuous feedback really go a long way. I know if I reach out, someone is right there to help."  - Kristen Binaso, Senior Director, Professional Society Engagement and Educational Partnerships at BrideBio

BridgeBio’s journey with Prezent is a striking example of how innovative technology can redefine internal communications. By transforming cumbersome, manual processes into an agile, AI-powered workflow, BridgeBio has not only elevated the quality of its presentations but also set a new standard for efficiency in medical affairs.

"Prezent saves you time and money—and the team is here to help every step of the way." - Kristen Binaso, Senior Director, Professional Society Engagement and Educational Partnerships at BridgeBio

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If your team is balancing multiple roles and spending too much time on presentations, Prezent can help you work smarter while improving quality. Take a free trial to see the difference, or book a demo with our experts for a guided walkthrough.