Communicate with purpose: What the Platinum Rule can teach every leader

We all grew up with the Golden Rule: “Treat others the way you want to be treated.” It’s a well-meaning principle, but in today’s diverse world, where people bring different personalities, preferences, and communication styles to the table, is that really enough?

In this episode of Think Deeply, Speak Simply, Rajat Mishra, CEO and founder of Prezent, sits down with Dr. Tony Alessandra, renowned author, communication expert, and creator of the Platinum Rule—to explore a smarter, more effective approach to leadership and communication:
“Treat others the way they want to be treated.”

Whether you’re leading a team, managing client relationships, or parenting in the digital age, Tony makes the case that adaptability, empathy, and behavioral intelligence aren’t just nice-to-haves—they’re the keys to real connection and results. You’ll walk away with practical tools to better understand those around you, adjust your communication style, and strengthen every relationship you care about.

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Key takeaways:

• The Platinum Rule helps leaders connect better by treating people the way they want to be treated.
• DISC- A practical tool for recognizing behavioral styles and adjusting how you communicate.
• Adaptability isn’t fake—it’s a sign of respect and intentional leadership.
• Emotional intelligence, paired with behavioral insight, drives better leadership and collaboration.

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What is the Platinum Rule, and why does it matter at work?

When you're working with a wide range of personalities and behavioral styles, a one-size-fits-all approach to communication simply doesn’t cut it. That’s where the Platinum Rule stands out.

Coined by Dr. Tony Alessandra, the Platinum Rule flips the Golden Rule on its head. Instead of “Treat others the way you want to be treated,” it becomes: “Treat people the way they want—and need—to be treated.”

This mindset shift isn’t just feel-good advice—it’s a practical leadership strategy grounded in emotional intelligence, respect, and behavioral awareness. Applied well, it builds trust, boosts collaboration, and leads to stronger outcomes across teams and organizations.

Tony first learned this lesson firsthand. Early in his sales career, after moving from New York to California, he realized his fast, direct East Coast communication style didn’t resonate the same way on the West Coast.

“It wasn’t what I was asking—it was how I was asking it that mattered,” he recalls.

That experience planted the seed for the Platinum Rule: the idea that successful communication starts with meeting people where they are—not where you are.

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How DISC helps decode behavior and communication

Imagine this: You’ve just finished presenting a carefully crafted, data-heavy plan. You’re proud of the work. But across the table, your executive audience looks impatient—they want the punchline, not the process.

Sound familiar?

That’s where the DISC model becomes a game-changer.

As Tony explains, DISC isn’t about labeling people. It’s about understanding what motivates them so you can tailor your message accordingly.

“It’s a roadmap for connection,” he says.

The DISC framework breaks behavior into four core styles:

• D – Dominance: Direct, decisive, focused on results
• I – Influence: Social, persuasive, focused on relationships
• S – Steadiness: Supportive, consistent, focused on harmony
• C – Conscientiousness: Analytical, precise, focused on accuracy

And it doesn’t have to be complicated. According to Tony, you can quickly spot someone’s style by asking two simple questions:

• Is the person fast-paced or more deliberate?
• Are they more focused on tasks or people?

This simple shift in awareness can completely transform how you show up in conversations.

And while empathy is a great concept, Tony points out it often lacks clarity in practice.

“You can’t just tell someone to be empathetic if they don’t know what that actually looks like for different people,” Dr. Tony Alessandra 

DISC gives you the tools to move from vague good intentions to intentional, effective communication. It’s about recognizing not just your own style—but how to best engage with others, especially when they’re different from you.

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Is adaptability easy? Not really—but it’s worth it

Let’s be honest—adaptability sounds great in theory. But in real-world scenarios, it can feel uncomfortable or even inauthentic. When you're in a high-stakes meeting or trying to connect with someone who operates very differently, adapting in the moment is a challenge.

Tony doesn’t sugarcoat it.

“Adaptability is hard,” he says. “It’s our ego, our habits, our fears that get in the way.”

Most of us default to what’s comfortable—our natural communication style. But adapting isn’t about being fake. It’s about being intentional. And according to Tony, there are just two things you need to make it work:

• A willingness to change
• The tools and skills to actually do it

That’s exactly what DISC offers—a practical playbook for adjusting your approach without compromising who you are.

Some might worry that adapting feels fake. But Tony reframes it beautifully:

“Is it fake when you slow down your speech for someone who doesn’t speak English fluently? No—it’s called respect.”

Adaptability, at its core, is a form of consideration. And in today’s fast-paced, emotionally complex workplace, that’s more than a nice gesture—it’s a real leadership advantage.

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Final takeaway: Lead with empathy. Communicate with precision.

If you want to be a more effective communicator—or a more respected leader—start by tuning into the needs and preferences of the people around you. That’s the essence of the Platinum Rule.

This isn’t just soft-skills theory. It’s a practical strategy for building trust, delivering your message with impact, and driving results—whether in the boardroom or your living room.

As Dr. Tony Alessandra puts it:

“If you want to get something out of a relationship—if you want to be persuasive, connect more quickly, and build deeper relationships—you’re going to be adaptable. That’s not manipulation. That’s consideration.”

In this episode, Rajat and Tony bring this concept to life with insights, stories, and actionable takeaways. You’ll walk away with a renewed perspective on what it means to truly connect—and lead.

Catch the full conversation on our YouTube channel, or listen on Spotify and Apple Podcasts.
And be sure to subscribe to Think Deeply, Speak Simply for more conversations that help you communicate with clarity, confidence, and impact.