Competitor review presentation: A comprehensive guide

This presentation will help you understand your competitors' strengths and weaknesses, and develop a strategy to differentiate your business.


Raja Bothra

Building presentations

team preparing competitor review presentation

Hey there, savvy presenter!

Are you ready to dive into the world of competitor review presentations and take your business strategy to the next level?

If you want to stay ahead of the game, you've come to the right place.

In this comprehensive guide, we'll explore the art of crafting killer competitor reviews that not only impress but also drive results.

What is a competitor review?

Let's kick things off by understanding what a competitor review is all about. A competitor review, also known as competitive analysis, is the process of evaluating your rivals in the business arena. It involves analyzing their strengths, weaknesses, opportunities, and threats to gain a strategic advantage.

Benefits of competitor review presentation

Why should you bother with competitor reviews, you ask?

Well, they come with a host of benefits, and we're not just talking about staying one step ahead of your rivals. A well-executed competitor review can help you:

1. Boost your competitive edge: Uncover what makes your competitors tick and leverage that knowledge to outshine them.

2. Identify market trends: Stay in the loop with the latest market trends and adapt your strategy accordingly.

3. Enhance product quality: Learn from the successes and failures of others to improve your own products or services.

4. Fine-tune marketing strategies: Discover what works and what doesn't in your industry, saving you time and resources.

How to conduct a competitor review

Now that you're sold on the benefits, let's roll up our sleeves and get into the nitty-gritty of conducting a competitor review. Here are the steps to get you started:

  1. Gather data: Start by collecting information on your competitors, such as their products, pricing, and market presence.
  2. SWOT analysis: Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
  3. Market share analysis: Dive into market share data to understand your position in the industry.
  4. Competitive landscape: Visualize the competitive landscape with graphs and charts.
  5. Competitive intelligence: Harness the power of competitive intelligence to make informed decisions.

KPIs and metrics to add in competitor review presentation

To create a compelling competitor review presentation, you need to focus on the right Key Performance Indicators (KPIs) and metrics. Here's what you should consider:

  1. Market share: Assess your share of the market compared to competitors.
  2. Competitive advantage: Highlight what sets you apart from the competition.
  3. Position in the market: Understand your market position and how it's changing.
  4. Success factors: Identify the key factors contributing to your competitors' success.

How to structure an effective competitor review presentation

Now, let's delve into the structure of your competitor review presentation. Effectively structuring it is crucial to ensure your insights are conveyed clearly and captivate your audience. Here's a comprehensive breakdown:

1. Introduction: Begin with a captivating introduction that immediately grabs your audience's attention and sets the stage for your presentation. Clearly state the purpose of your presentation and why understanding your competitors is vital.

2. Background: Provide a concise overview of your industry and the market in which your business operates. Identify your primary competitors and explain the criteria for their selection, ensuring transparency in your methodology.

3. Competitor Analysis: For every competitor, furnish a detailed overview that encompasses:

  • Company history and mission: Explore the background and objectives that drive your competitors.
  • Target market: Define the audience they cater to and how they engage with them.
  • Products and services: Present a comprehensive list of their offerings.
  • Strengths and weaknesses: Objectively evaluate their strong suits and areas where they lag behind.
  • Pricing: Discuss their pricing strategies and how they compare to yours.
  • Marketing strategy: Examine how they promote their products or services.

Utilize impactful visuals like charts, graphs, and tables to bolster your analysis, making it easier for your audience to grasp the information.

4. SWOT Analysis: Conduct a SWOT analysis for your own company to identify its strengths, weaknesses, opportunities, and threats. This self-assessment is crucial for benchmarking against your competitors. Compare your SWOT analysis to those of your competitors to pinpoint areas where you hold a competitive advantage or face challenges.

5. Conclusion: Summarize the key findings from your competitor review and distill them into actionable recommendations. Reiterate the significance of comprehending your competitors in the marketplace. Conclude your presentation with a compelling call to action, such as inviting questions or encouraging further exploration of your company.

To craft an effective competitor review presentation, consider these additional pointers:

  • Prioritize clarity and conciseness. Ensure that your audience can grasp your main points without delving into every detail on your slides.
  • Leverage visuals judiciously. Visual aids can enhance engagement and facilitate understanding.
  • Maintain objectivity. Maintain neutrality in your assessments, avoiding negative or personal comments about competitors.
  • Focus on essential information. Don't overwhelm your audience with an excessive amount of data. Concentrate on the key takeaways you want them to remember.
  • Practice your delivery. Rehearse your presentation beforehand to convey it confidently and smoothly.

By adhering to these guidelines, you can craft a compelling competitor review presentation that not only informs but also captivates your audience.

Do's and don'ts on a competitor review presentation

As you gear up to create your competitor review presentation, keep these do's and don'ts in mind:


  • Incorporate charts and graphs to make complex data digestible.
  • Keep it concise and to the point. Less is often more.
  • Infuse humor naturally if it fits the tone of your presentation.


  • Don't overwhelm your audience with excessive data. Stick to the essentials.
  • Avoid jargon and complex terminology. Keep it simple and relatable.

Summarizing key takeaways

In a nutshell, creating a top-notch competitor review presentation is all about gathering the right data, analyzing it effectively, and presenting it in a compelling way. Remember, you're not just presenting data; you're telling a story that guides your business strategy.

We've covered the ins and outs of competitor review presentations. You've learned the importance of conducting competitor reviews, how to structure them effectively, and the do's and don'ts to keep in mind. Armed with this knowledge, you're ready to conquer the business world one presentation at a time. Good luck, and may your presentations always impress and inform!


1. What is a competitor review presentation, and how does it differ from a traditional powerpoint presentation?

A Competitor Review Presentation, often referred to as an analysis PowerPoint, goes beyond a standard PowerPoint presentation ppt. It includes competitor analysis templates, editable slides, and analysis reports. It's designed to help you perform a competitor analysis effectively.

2. How can I use a competitor analysis powerpoint template to enhance my presentation?

Competitor analysis powerpoint ppt templates are pre-designed sets of powerpoint presentation slides with names like; competitive analysis powerpoint templates, competitor analysis report, competitor ppt, etc.  They cover various stages in the analysis process, contain editable powerpoint and google slides. You can use these templates to create impressive analysis powerpoint presentations and stand out from the crowd.

3. Can I download competitor analysis powerpoint slides in PDF and JPG formats for sharing?

Yes, you can download powerpoint presentations, including competitive analysis report slides, are easily convertible into PDF and JPG formats thru trusted websites. Simply click the download button, and you'll have your content as per your preferred format, ready to share with your audience.

4. How can a competitor review orientation help my business succeed?

A competitor review presentation, with the right graphics and analysis, can help your business in many ways. It enables you to identify strategies that help your business stand out from the crowd. It's an essential tool for making informed decisions and staying ahead of your competitors.

5. What stages are covered in a competitor analysis presentation, and what topics are discussed in these slides?

You can see competitor analysis presentation covers multiple stages, such as the competitor analysis framework, competitor comparison, and competitor profiling. The topics discussed in these slides vary from product analysis to business strategies that help you outperform your competitors. These presentation templates are available for immediate download and come in various layouts, including four-stage and eight-stage processes.

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